Urban Skin Rx, a pioneering clinical skincare brand catering to diverse skin tones, has been acquired by the American Exchange Group (AXNY Group).  This expansion aligns with AXNY’s strategy of delivering brands and products that resonate with a diverse, global consumer base.
 
The acquisition marks another milestone for American Exchange Group as it continues to strengthen its presence in the beauty and personal care space. 
 
Founded in 2010 by licensed aesthetician Rachel Roff and led by CEO Victoria Payne, Urban Skin Rx has established itself as a trusted name in skincare with formulations that target hyperpigmentation, dark marks, and uneven skin tone. 
 
Victoria Payne CEO of Urban Skin Rx, said, 
 
“As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of.”
 
Urban Skin Rx is known for its science-backed, clinical skincare line, featuring over 40 treatments—including the Even Tone Cleansing Bar and popular serums enriched with Vitamin C and Niacinamide—formulated to brighten skin, reduce dark spots, and support an even-toned, radiant complexion.
 
Alen Mamrout, CEO of American Exchange Group, commented, 
 
“This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx’s reach and impact. With our resources and expertise, we plan to grow the brand’s direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships.”
 
Urban Skin Rx joins a growing portfolio of skincare brands, following the 2023 acquisitions of NatureWell, TXTUR, and Found Active, as well as clean beauty brand, Indie Lee in July 2024. 

Read Next